In many SME a technical, product driven sales approach seems to be the norm. While this is a viable approach at the outset of a company, it has its limitations. Over time, establishing a client needs focused account management concept is key to develop core and more senior client relationships. Such relationships are essential to deepen the involvement in clients’ value chains.
- Analysis of sales approach
- Review of sales material
- Helping build stakeholder maps
- Coaching staff in senior stakeholder engagement
Why TK Asia Consult?
Within his 31 years in Banking Torsten spent more than 10 years in corporate relationship management functions, during which he built a profound understanding of building relationships, establishing clients needs and delivering tailored client solutions. Combined with a sound understanding of F/I buying behavior, gained during his tenure as Regional COO, in Asia and his experience working for a RegTech in Asia, this positions him very well to consult clients on successful sales techniques.